Picture-Perfect: What to Wear for Family Photos
Family photos are more than just snapshots — they’re time capsules of the love, laughter, and little moments that make your family yours. Whether you’re updating your gallery wall, sending out holiday cards, or just capturing this sweet season of life, choosing the right outfits can make all the difference.
So what should you wear for family photos? Here are a few simple tips to keep your look timeless, cohesive, and full of heart.
1. Stick to Neutrals and Soft Tones
Neutral shades like cream, beige, sand, blush, and sage photograph beautifully and never go out of style. They create a clean, effortless look that lets your family — not your clothes — be the focus. Plus, they fit perfectly with most outdoor and in-home photo settings.
If you love color, think muted tones instead of bold brights — like dusty blue or warm terracotta — to keep everything balanced and cohesive.
2. Coordinate, Don’t Match Too Much
Gone are the days of identical jeans-and-white-shirts for everyone. Instead, aim for coordinating family clothes — pieces that complement each other in color and tone without being overly matchy.
For example, if one parent wears a sand-colored sweatshirt, the other could go for cream, while the kids wear lighter versions in blush or white. The result? A pulled-together look that feels natural and modern.
3. Add a Personal Touch
Your family is one of a kind — your outfits should be, too. That’s where personalization comes in. Adding embroidered names, “mama” or “mini” details, or special years (like “est. 2024”) makes your look uniquely yours. These small details add depth and story to your photos — little reminders of who you were in this moment in time.
Every Summer & Bash piece is handmade to order by moms, which means you can create something truly meaningful and made just for your family.
4. Keep Comfort in Mind
The best family photos happen when everyone feels relaxed. Choose cozy, breathable pieces — like our soft embroidered sweatshirts or matching sets — that your little ones can actually move in. When you’re comfortable, it shows in the smiles and snuggles that make the best photos.
5. Think Beyond the Photoshoot
The best part about choosing matching family sets that you love? You’ll actually wear them again — for coffee runs, park days, and slow mornings at home. These aren’t just outfits for a photoshoot; they’re pieces made for real family life, long after the camera’s put away.
Ready to Plan Your Look?
Browse our Matching Family Sets for cozy, coordinated outfits that photograph beautifully and feel even better to wear. Every piece is handmade, personalized, and crafted with love — so your photos (and your memories) will always be picture-perfect.